To make it easy for you we have prepared a checklist that if followed will guarantee more bookings, higher profits and a memorable (newsworthy) experience for your customers!
Retail Ready 3 Point-Checklist
- Ensure you have a range of solutions available in various colours and development times. If you don’t have a customer’s favourite colour, you SHOULD have a comparison product that you can steer them towards trying. Don’t have the funds available following a slow winter month? Then take advantage of your credit card as you will be sure to make cost + profits in ten-fold within the first few weeks of the sunshine reappearing.
- Know your products! There are great profits to be made from the TechnoTan Tan Care range. Take some time to read up on each of the products available to you; so that you and your stuff can up sell with each tan. Tan extender is a great add-on product! Likewise our self-tan range for customers intending on traveling during the summer and wanting to top-up their spray tan glow!
- Have marketing materials on hand and campaigns scheduled. Loyalty cards, buy one get one free, gift vouchers are all available from TechnoTan. They are a low-cost and effective marketing tool that both generates new business and entices customer retention. Tan Parties are great during ‘festival season’ – consider offering the host of the party a free tan when spraying 3 of their guests. Do you have a customer who’s is attending a Christmas Party; don’t let them leave your salon within an offer to pass to their colleagues.